One deliberately small team, building its own tools, delivered race-specific research and targeting from a US Senate race to a single state house chamber.
By September it had grown into a complete statewide targeting model, with message guidance for every voter group.
A primary dashboard in June. When the race went to a runoff, a runoff dashboard days later, then a live tracker that kept the campaign current through runoff night. We could build them that fast because the tools are ours.
In September we measured his text program and delivered an after-action report, grading our own work with the same rigor we apply to the race.
Our Michigan governor primary poll had the winner up 14.0. He won by 14.8. In Kansas we had Sen. Marshall winning by 56. He won by 59.6. We publish our Senate Battlegrounds series with methodology, so anyone can check.
For Rep. Ben Cline: 436,000 voters scored and a turnout model now in its third generation. The campaign builds its own audiences, sees the messages that matter to them and downloads the list from the same dashboard.
Each got tools built for its race, from one deliberately small team. That's what a company built this way can do in a year.
coefficient.org